STRATEGIC ANALYSIS OF LOGISTICS COMPANIES IN THE MARKET OF CONTAINER TRANSPORTATION

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dc.contributor.authorЧукурна О. П.
dc.contributor.authorChukurna O.
dc.contributor.authorГалан Л. В.
dc.contributor.authorHalan L.
dc.contributor.authorМоскалюк Г. О.
dc.contributor.authorMoskaliuk H.
dc.date.accessioned2024-12-06T12:31:34Z
dc.date.available2024-12-06T12:31:34Z
dc.date.issued2022
dc.descriptionChukurna O., Halan L., Moskaliuk H. Strategic analysis of logistics companies in the market of container transportation // Zeszyty Naukowe Wyższej Szkoły Technicznej w Katowicach. 2022. №14. S. 139-152
dc.description.abstractThe article is devoted to the problem of strategic analysis of logistics companies in the market of container transportation. The analysis of tendencies of development of the market of container transportations is carried out. A methodical approach to conducting a strategic analysis of the state and potential of the logistics company, taking into account their specifics. This methodological approach is based on a modified method of analysing the competition of the five forces of competition of Michael Porter. For the implementation of this methodology in practice, evaluation indicators have been developed and proposed for evaluation in the areas of competitive forces, which take into account the specifics of logistics companies. In the context of the introduction of this methodological approach, a comprehensive approach to the strategic analysis of logistics companies was formed, which is based on two stages of evaluation. The first stage is related to the analysis of three parameters that must be taken into account when analysing competition in the market: the level of threat from substitute products; the level of industry competition and the threat of new players. In the context of the analysis of each parameter, evaluation indicators were proposed that take into account the specifics of logistics companies. At the second stage of strategic analysis, a comprehensive assessment of the impact of environmental factors on logistics companies and assessment of their competitiveness is recommended. Combined with the methodology for assessing external factors affecting the industry and provides an opportunity to calculate a summary indicator of the level of competitiveness. This two-stage approach allows you to comprehensively assess and analyse all factors affecting the logistics activities of enterprises. The proposed methodological approach to the strategic analysis of the state and potential of the logistics company, taking into account their specifics, was implemented on the example of logistics providers of the Black Sea region of Ukraine.
dc.identifier.issn2082-7016
dc.identifier.urihttp://193.186.15.27:4000/handle/123456789/616
dc.language.isoen
dc.publisherWydawnictwo Wyższej Szkoły Technicznej w Katowicach
dc.subjectstrategic analysis
dc.subjectmethodological approach
dc.subjectlogistics companies
dc.subjectcontainer transportation
dc.subjectmarket
dc.subjectметодологічний підхід
dc.subjectлогістичні компанії
dc.subjectринок контейнерних перевезень
dc.titleSTRATEGIC ANALYSIS OF LOGISTICS COMPANIES IN THE MARKET OF CONTAINER TRANSPORTATION
dc.title.alternativeСТРАТЕГІЧНИЙ АНАЛІЗ ЛОГІСТИЧНИХ КОМПАНІЙ НА РИНКУ КОНТЕЙНЕРНИХ ПЕРЕВЕЗЕНЬ
dc.typeArticle

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