Факультет Бізнесу та соціальних комунікацій

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Browsing Факультет Бізнесу та соціальних комунікацій by Author "Pankovets L."

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    BUSINESS MODELS FOR ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY
    (Wydawnictwo Wyższej Szkoły Technicznej w Katowicach, 2022) Чукурна О. П.; Chukurna O.; Солідор Н.; Solidor N.; Панковець Л.; Pankovets L.
    The article substantiates the influence of digitalization, which affects the development of socioeconomic relations. The trends that arose as a result of the development of digitalization and contribute to the gradual transformation of socio-economic relations and the economic base was identified. Digitization as a factor influencing the change of the economic base was substantiated. The economic basis of business models in the conditions of digitalization is considered. The most widespread business models of the modern type in the conditions of digitalization of the economy was characterized. An analysis of the evolution of scientific opinion regarding the transformation of business models from traditional to digital ones was made. It is proven that the business models used in the digital economy are client-oriented, which proves their purely marketing nature. The influence of “Industry 4.0” technologies on the evolution of approaches to the definition and formation of business models was substantiated.
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    FORMATION OF THE DIGITAL ECONOMY AS THE FINAL STAGE OF GLOBALIZATION
    (Wydawnictwo Wyższej Szkoły Technicznej w Katowicach, 2023) Chukurna O.; Чукурна О. П.; Назаренко О. А.; Nazarenko O.; Pankovets L.; Панковець Л.
    The article is devoted to the problem of the formation of the digital economy, as a consequence of the final stage of globalization. An analysis of the development of the digital economy and its periodization was carried out. The change in technological structures and the influence of technologies on the core of value formation was analyzed as it is the basis of economic development. It has been proven that the change of key technologies, which are the basis of technological systems, contributes to the change of the cost structure. The change of the paradigm of human development depending on the change of technological systems and technological revolutions was also analyzed. The evolution of the globalization paradigm and its impact on the emergence of the digital economy were studied. The transformation principles of the formation of the “Society 5.0” paradigm based on the technological basis of “Industry 4.0” were justified.
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    TRANSFORMATION OF E-COMMERCE BUSINESS MODELS IN THE DIGITAL ECONOMY
    (Національний гірничий університет, 2024) Чукурна О. П.; Chukurna O.; Тардаскіна Т. М.; Tardaskina T.; Чайковська М.; Chaikovska М.; Ніценко В.; Nitsenko V.; Панковець Л.; Pankovets L.; Кофман В.; Kofman V.
    Purpose. Research on the transformation of e-commerce business models in the conditions of the digital economy, analysis of the main directions of changes in business processes, as well as the determination of key differences between Internet commerce, e-commerce and online commerce, substantiation of the difference in the sources of generation of added value and identification of the factors that facilitate the transition from traditional e-commerce business models to digital ones. Methodology. When conducting the research, the trends of the development of electronic commerce and the factors contributing to their transformation in the conditions of the digital economy were revealed by the method of formal analysis. Findings. This study presents an analysis of trends and factors affecting the development of digital commerce and the transformation of digital commerce business models. The directions of integration of digital technologies into business processes and strategic aspects of the implementation of digital solutions into business practice are substantiated. The key factors that contribute to the transformation of e-commerce business models into digital commerce business models are identified, in particular, in the creation and implementation of new business models that allow for effective adaptation to the conditions of the digital economy. It is found that the economic basis of transformations of business models is the sources of creation of added value. It has been proven that digital technologies, which form the basis of e-business, are carriers and main sources of added value creation, which is reflected in business monetization models. The impact of artificial intelligence on the prospects and further development of digital commerce business models is analyzed. Originality. The scientific novelty obtained as a result of this research consists in the definition and substantiation of a new factor – added value, which is the main factor influencing the transformation of e-commerce business models into a digital commerce business model, which takes place under the influence of the digital economy. The novelty of the obtained research results in terms of substantiation of added value as a factor of transformation is proven by confirming the hypothesis that the formation of e-commerce business models and their transformation into digital commerce models take place under the influence of digital sources of added value creation. Practical value. The value is defined in the single directions of obtaining additional value in business models of digital commerce.